Benefits of Certification

Certification is not a substitute for good business practice, and in tourism generally the success of the business is dependent on attracting and pleasing clients

Benefits for Certified Businesses

  • Certification helps businesses improve themselves – the process of certification is educational

  • Certification focuses attention on and forces analysis of operations, and highlight changes they need for success. The better operation is more efficient, and more attractive to clients

  • Certification can reduce operating costs – reduce costs of water, power and fuel without reducing quality of service

  • Certification allows the business easier access to technical assistance and finance to implement improvements

  • Certification provides a marketing advantage as consumers learn to recognize certification branding and discriminate against non-certified operations

Benefits for Governments

  • Certification helps protect market niches (MPA’s, reserves, parks etc.), especially when the destination is threatened by "greenwashing"

  • Certification raises the industry standards in health, safety, environment and social stability

  • Certification lowers regulatory costs of compliance and environmental protection

  • Certification requires improved benefits to Local Communities, helping to alleviate poverty, provide alternative livelihoods and reduce crime and domestic violence

Benefits for the Environment

  • Certification requires the business to protect the environment and minimize impacts on the environment

  • Certification requires businesses to promote and support conservation efforts

  • Certification requires businesses to adopt Best Practices to minimize pollution, improve waste management and adopt energy conservation methods

Benefits for Communities

  • Certification requires businesses to respect local culture and natural and cultural heritage

  • Certification requires businesses to work in co-operation with Local Communities, to the benefit of community members

  • Certification requires businesses to provide economic, health and social benefits to the Community members and help stimulate their upliftment

  • Certification promotes economic sustainability of the business, and offers a quality of service to ensure it will continue to provide long term benefits to the Community